All signs point toward winning Sox ad campaign
Published 1/25/2008 by BY LEWIS LAZARE Sun-Times Columnist at Chicago Sun-Times :: Chicago White Sox ::
A new -- and we hope a more winning -- season soon will commence for the Chicago White Sox. With it comes a new ad agency and a new ad campaign that White Sox marketing honcho Brooks Boyer believes will signal a fresh beginning for the team. The White Sox' new ad agency, Energy BBDO/Chicago, was selected last summer.
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