Chelsea looking to sell Bridge naming rights
Published 11/5/2009 by Soccernet staff at ESPNsoccernet
Chelsea are preparing to follow Newcastle's lead by selling the naming rights for Stamford Bridge, new chief executive Ron Gourlay revealed on Thursday. Although insisting that Chelsea need the millions such a lucrative sponsorship deal would secure, Gourlay promised that the words 'Stamford' and 'Bridge' will remain.
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