College Football Continues to Sell Its Soul for the Almighty Dollar

Today ESPN and the BCS reached a deal for ESPN to take over sole broadcasting rights to all BCS bowl games (including the championship game) from 2011 through 2013. The Rose Bowl will remain on ESPN's broadcast partner, ABC, through 2010.  From 2011-2014, ESPN will broadcast 15 Bowl Championship Series games. How low college football has sunk. Earlier last week I wrote an article begging the powers of the college football world to reconsider selling their souls just so they could make an extra $25 million more than what Fox Broadcasting was offering. They chose the $25 million extra after Fox withdrew what they called, "a fair offer," because the powers that be would not budge.  Today, they hopped on the ESPN bandwagon.  So if you don't have cable, say goodbye to watching the biggest college football games of the year on Fox, NBC, ABC, CBS — unless it's the Rose Bowl of course — through 2010. Pretty soon, ESPN will be broadcasting the Super Bowl, too.   ... (link)