Published 7/10/2008
by BY LEWIS LAZARE Marketing Columnist/llazare@suntimes.com
at Chicago Sun-Times :: Chicago White Sox ::
Lewis Lazare: As far as White Sox marketing honcho Brooks Boyer is concerned, Mayor Daley is "a natural." Acting talent, that is. Daley plays a key role in the newest ad for the White Sox, which breaks this week. A spokeswoman from the mayor's press office said the White Sox spot marks the first time Daley has appeared in a commercial that wasn't for political or governmental purposes.
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