NHL Concludes Successful Season… Now What?

The NHL just finished its most successful playoffs in decades. The commissioner of the NHL, Gary Bettman could not have asked for more to promote his league. He got an entertaining seven game series between the three best young talents in the league (Crosby & Malkin vs. Ovechkin) in the Eastern Conference championships and an even more entertaining Stanley Cup finals, which was a rematch of last year’s finals. This year, of course, the new guard, Pittsburgh Penguins triumphed over the old guard, Detroit Red Wings in another grueling seven game series. So what now? As a former employee of the NBA and co-worker of David Stern, Gary Bettman should know better than sit on his hands and let a successful NHL season go to waste. For years, the NHL has been struggling to find selling points to market their game across America. After a Stanley Cup playoffs that we just witnessed, the NHL’s marketing staff has a limitless amount of material that they can use to bring national ... (link)