'Red Sox Nation' riles Yankees boss

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 'Red Sox Nation' riles Yankees boss  Links1
Hank Steinbrenner says he isn't adding gasoline to the Yankees-Red Sox rivalry by saying the Red Sox take a backseat to his team when it comes to marketing their brand. (link)

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Steinbrenner: New "Boss" same as old?
Published 3/2/2008 by Reid Cherner at Sports Scope
Hank Steinbrenner, the new boss of the New York Yankees, is like his father in one respect. He is not shy about fanning the flames. In the final paragraph of an article in New York Times Sports Magazine , PLAY, he denigrates "Red Sox Nation" saying that is a creation of the Red Sox and ESPN. Then tells the New York Post he's not trying to start controversy ...

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