Taco Bell replaces McDonald's as sponsor (AP)
Published 7/1/2009 at Yahoo! Sports - NBA News
Taco Bell has replaced longtime sponsor McDonald's as the NBA's fast-food partner. Taco Bell and the NBA have agreed on a four-year deal that includes ads for the fast-food chain on ABC, TNT and ESPN, NBA-themed promotions at Taco Bell's 5,600 restaurants and NBA-themed advertising. Taco Bell will be the title sponsor for the All-Star Saturday Night Skills Challenge and an associate...
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