Texas Tech's Bowl Game Good for the Program

I know it's not the bowl the Red Raiders wanted, but I think they can gain a lot from the bowl they are in. Texas Tech needed to beat Oklahoma on the road and win the Big 12 championship to make it to the National Championship. Neither was accomplished as the Sooners won at home against Tech 62-21. The loss knocked Tech out of the BCS bowl picture. But not all is lost. The Red Raiders have the next best thing, in my opinion, by playing in the AT&T Cotton Bowl Classic. If another bowl were to be annexed into the BCS, the Cotton Bowl would be first in line. The fact that the game is played in Dallas also helps the program. Recruits from all over the Lone Star state will be attending this game in hopes of someday achieving what this Tech team did. The Red Raiders have a great opportunity to recruit some talented players and invite them to watch this game. They have a good chance at getting a leg up on those teams wanting to try to get some of those Texas recruits. Of course, money also ... (link)