The Greed Of Adidas: Sticking It To UCF And Air Jordan's Son

Given that his father is synonymous with the company, it is likely that Marcus Jordan had a Nike swoosh on his pacifier as a baby. Certainly, he grew up wearing shoes and clothes designed by the famous sports apparel company. Now a freshman basketball player at the University of Central Florida (UCF), the young Jordan has become a central figure in a “shoe war” even before playing his first college game. It seems UCF has a long-term relationship with Adidas, and recently agreed on a new six-year, $3-million deal that called for all UCF athletic teams to wear Adidas apparel and equipment. Evidently, at the time Jordan was being recruited to UCF, he asked if he would be able to wear a Nike shoe endorsed by his father instead of the Adidas shoes provided to the school. According to all accounts from UCF, the regional Adidas representative gave approval for Marcus to wear Nike shoes during games. I’m willing to bet it was an important component of why he ultimately chose UCF. However, within ... (link)