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sportspromedia.com - 47 hours ago
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sportspromedia.com —
Low-cost airline carrier Virgin Blue will continue to
sponsor the South Sydney Rabbitohs NRL team, extending an
existing two-year contract, while the Australian Technology Park (ATP) will become a senior partner.
(more)
South Sydney Rabbitohs reveal two new deals
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sportspromedia.com - 47 hours ago
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sportspromedia.com —
IMG Worldwide has added another endurance race to
its already extensive stable with the San Diego Triathlon,
due to take place in March 2010.
(more)
IMG taking triathlon back to San Diego
sportspromedia.com - 47 hours ago
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sportspromedia.com —
An alliance to ‘further football development in the
Balkans’ has been agreed between the Football Association of
Kosovo (FFK) and the Kentaro Group.
(more)
Kentaro joins with Football Association of Kosovo
sportspromedia.com - 47 hours ago
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sportspromedia.com —
Danish sports brand Hummel has signed a new
sponsorship agreement with Football NSW, the governing body of
soccer in the Australian state of New South Wales.
(more)
Hummel invests in Australian soccer
sportspromedia.com - 48 hours ago
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sportspromedia.com —
Philadelphia Union, which will join Major League Soccer
next year, will play in kits manufactured by Adidas
after agreeing a contract with the German brand.
(more)
Philadelphia Union to join MLS in Adidas kits
sportspromedia.com - 48 hours ago
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sportspromedia.com —
The Boat Race, contested between the universities of
Oxford and Cambridge on the Thames for nearly two
centuries, will be known as the Xchanging Boat Race, taking the name of the company that has sponsored the event for the past four years.
(more)
Xchanging becomes title sponsor of Boat Race
sportspromedia.com - 2 days ago
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sportspromedia.com —
Nigerian television broadcaster HiTV has tripled the amount
it will pay for Premier League soccer rights for
the next three-year cycle, in another big boost for the league's leading clubs.
(more)
Nigerian partnership a big cash boost for Manchester ...
sportspromedia.com - 2 days ago
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sportspromedia.com —
Ian Ayre, the commercial director of English soccer
club Liverpool, has paid tribute to the club's Spanish
links, following the acquisition of the Spain Tourist Board as a sponsor and the success of Spanish driver Adrian Valles in the team's Superleague Formula motorsport franchise.
(more)
Liverpool FC commercial chief hails club’s links with Spain
sportspromedia.com - 2 days ago
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sportspromedia.com —
Trevor Birch, the outgoing chief operating officer of
sports agency Sportfive and former chief executive of Chelsea
and Leeds United, will be the new chief executive of Sheffield United.
(more)
Former Leeds and Chelsea boss takes over at Sheffield United
sportspromedia.com - 2 days ago
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sportspromedia.com —
The world of soccer may have been outraged
by the deliberate handball that allowed France striker Thierry
Henry to set up the goal that sealed World Cup qualification for France and condemned Ireland to defeat, but the Barcelona star's brand is undamaged, according to experts.
(more)
Arsenal legend’s brand undamaged by handball against Ireland
sportspromedia.com - 2 days ago
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sportspromedia.com —
Canadian phone giant Bell Canada will broadcast coverage
of the winter Olympics in Vancouver next year, taking
in some 4,500 hours of coverage in both English and French.
(more)
Bell Canada signs major broadcast deal with Vancouver 2010
sportspromedia.com - 2 days ago
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sportspromedia.com —
Major League Baseball franchise the Oakland Athletics has
signed a ten-year contract with XTRA Sports 860 (KTRB)
that sees the station acquire radio broadcast rights for the team's Radio Network.
(more)
Oakland Athletics agree ten-year radio deal
sportspromedia.com - 2 days ago
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sportspromedia.com —
The Singapore Youth Olympic Games have secured another
major sponsor, with PSA signing on as the official
maritime and shipping sponsor of the event.
(more)
PSA the latest to sponsor the Singapore Youth Olympic Games
sportspromedia.com - 3 days ago
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sportspromedia.com —
The German Ski Federation (DSV) has extended its
contract with Würth, which will continue to be a
major sponsor of the association until 2014.
(more)
Würth worth a tidy sum to German skiing
sportspromedia.com - 3 days ago
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sportspromedia.com —
England's top soccer clubs will be the biggest
beneficiaries of another lucrative rights sale, with Hong Kong
cable TV broadcaster I-Cable agreeing a deal to show the Premier League for the next three seasons.
(more)
Another deal means more cash for Manchester United, ...
