Uefa signs lucrative partnership with Adidas
sportspromedia.com 9/21/2009 — Adidas has been named as the first official sponsor of Euro 2012, and will also back Euro 2016 and all other Uefa international competitions between 2010 and 2016.

Adidas "Brotherhood" Campaign Spawns Lawsuit
mediabistro.com 10/6/2009 — The "Brotherhood" has borne some legal action as Dallas-based Drinnon Law Firm has filed a federal trademark and copyright lawsuit against Adidas and the NBA Store for "misappropriating" the tagline "We Not Me" in the multi-faceted "Basketball ...

Adidas confirms shirt supply deal with Scottish FA
sportspromedia.com 10/7/2009 — Adidas has signed a multi-million dollar agreement to supply Scotland's national soccer team with kit for four years between 2010 and 2014.

Adidas' Biggest Mistake
mrfactoidssportsworld.blogspot.com 8/25/2009 — I know the people at Adidas are kicking themselves in the butt for dropping the ball with this one. If this move were made it could have made Adidas the biggest athletic company. Whoever passed on MJ I'm sure is probably no longer with the company.

Adidas Shoes Online Shop-Hot Selling Adidas Shoes & Cheap Adidas Shoes
adidasvipshop.com 10/27/2009 — All kinds of Adidas Shoes On Sale.We hot sell the latest Adidas Shoes& Cheap Adidas Shoes.The products are first-class quality,welcome you to purchase

BBC NEWS | Business | Adidas and Puma end 60-year feud
news.bbc.co.uk 9/18/2009 — The German sportswear companies Puma and Adidas are to end a feud started 60 years ago by their founding brothers. Adi and Rudolf Dassler started making sports shoes together in their mother's wash-room in the 1920s. They fell out during World War II, ...

Uefa extends Adidas ball deal
sportsprodailydeal.com 7/24/2009 — Adidas has been retained as Uefa’s official ball supplier for the next three years.

Marcus Jordan Dumps Adidas, Adidas Dumps UCF
basketball.about.com 11/7/2009 — Michael Jordan's son started his college basketball career wearing Air Jordans. That decision is costing his school a $3 million Adidas contract . Marcus Jordan agreed to play ball for the Golden Knights knowing they were an Adidas school. He was apparently assured he'd be allowed to wear ...

Video: 'It's On You' to watch this new adidas spot
sports.yahoo.com 10/14/2009 — On Thursday, adidas Basketball is launching a new advertising campaign titled, "It’s On Me for My Brotherhood" with Dwight Howard (notes) , Derrick Rose (notes) , Kevin Garnett (notes) , Chauncey Billups (notes) and Josh Smith ...

Remember “We Not Me”? An Illinois Man Says it Was His Idea
celticshub.com 10/6/2009 — Remember this shirt? That slogan on the back, “We Not Me,” was the perfect mantra for a team of veterans who came together for a goal larger than themselves. Now an Illinois man is claiming Adidas swiped the idea from him, according ...