Amazingly, NBA ads inspire Time Magazine.
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1| FanIQ Blog found this 4/25/2008 on sportsmediawatch.blogspot.com [flag] |
One underrated aspect of the NBA's resurgence this year has been the league's advertisements.
Since October, the NBA has rolled out innovative and dramatic ads that have treated the game with the type of reverence and gravitas usually expected of NFL Films. The NBA's new slogan, "Where Amazing Happens", has given a league that was severely damaged after the Tim Donaghy scandal a fresh new look.
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There Can Only Be One: NBA TV Ads Inspire Time Mag's Political Cover
Published 4/25/2008 at FanIQ Blog
... whatsoever on political coverage is stunning.
With the "Where Amazing Happens" campaign earlier this year, and now the esteemed "There Can Only Be One," this is an all time great year for NBA marketing. Less than 12 months ago we were discussing Tim Donaghy and in David Stern's own words, his tenure had reached an all time low.
I'd say the league's respect is back ... and the product are the floor isn't too bad either right now.
HT: Sports Media Watch
