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Are you an “avid” hockey fan?

The Pensblog - A Pittsburgh Penguins Blog From ... found this 10/22/2008 on kuklaskorner.com

Folks seem to love bashing the NHL as a business entity, but on one key front they are positioned to make good progress.  Target Marketing.com has a report today on a new, customer-oriented and database-driven approach to marketing that the NHL is pursuing, with the goal of ...