Brand it like Beckham

Links (4)

Lake Street Taco Stand News
Published 7/6/2007 by brucio at du Nord
... CNN Money looks at Beckham's potential commercial impact. ...

Brand Beckham Arriving, Do People Care?
Published 7/9/2007 by Thomas Dunmore at Pitch Invasion
... It’s pretty hard to avoid David Beckham right now in the United States, and it’s not often (Mia Hamm in the 90s? Pele in the 70s?) we can say that about a soccer star in this country. As this CNN article explains, ...

Half of the American Populace is Blissfully Unaware of David Beckham
Published 7/9/2007 by Bob at The Offside
... | July 9th, 2007 David Beckham will officially be introduced as a member of the LA Galaxy on Friday, which will come in handy for the 48.1% of the American public that does not know who he is . Statistics like that renew my faith in humanity. It means that there are at least a few people out there who have something better to do than sit around all day reading soccer blogs. Crap, there goes The Offside s business model. Carry on reading… The news that one in two Americans couldn t pick Becks out of a prison lineup evidently should be interpreted as a good thing if you are Beckham s marketing team, which I know you are. It means he already has good market penetration and that once the hype machine is in full swing he ll have better name recognition than most US senators. Heck, people will probably even vote for him to become a senator. For the sake of comparison, Mia Hamm is the second mo ...

Are You Fully Prepared For Beckhamania?
Published 7/11/2007 by DCScrap at Our Book of Scrap: Sports News
... The day is nigh, folks. Becks arrival is almost upon us. And according to CNN Money, he is already having an impact. ...