Branding The Olympics: Part 1, Nike

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Branding The Olympics: Part 1, Nike
SeaTown Sports found this 8/9/2008 on www.sportingnews.com [flag]
Occasionally, we'll steal an extra special FirstCuts post or two for TSB consumption. This is one such post. The Olympics is about the athletes, but the athletes don't do it without the latest apparel and sports technology. Today we take a look at Nike and what they'll showcase at the Beijing Games.   No, that shoe to the right is not Nike's first venture into knee-high ... [link]

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A.M. Seatowning 8-9
Published 8/9/2008 by noreply@blogger.com (karazekevin) at SeaTown Sports
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