Bryant wins first MVP after carrying Lakers to big year - NBA

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Kobe Bryant Wins His First MVP Award
Published 5/7/2008 by Nick Kappel at The Biz of Basketball :: Part of the Business of Sports Network
... Los Angeles Lakers guard Kobe Bryant won the NBA’s Most Valuable Player award on Tuesday, receiving 82 first-place votes. This is Kobe’s first MVP award. New Orleans’ guard Chris Paul finished second in the voting with 28 first-place votes. Boston forward Kevin Garnett earned 15 first-place votes for third place, and Cleveland’s LeBron James finished fourth, receiving one first-place vote. As reported by ESPN: ...

The MVP is about image, but not necessarily black or white
Published 5/7/2008 by Chip's Moody Blues at Uwe Blog
... Kobe Bryant won the MVP trophy this year. He was deserving despite the fact that I would've voted for Chris Paul. But let's cut the shit: This was a make-up call. Bryant deserved it more in past years and was looked over because he was either accused of rape or because his team wasn't good enough. But no one's going to remember whether Bryant truly deserved the award; they'll remember that he won it. ...

Kobe Wins MVP, Discussion Continues
Published 5/7/2008 by Chris at Intentional Foul
... The voting breaks down like this: Kobe obviously first with 82 first-place votes and 1105 points, Chris Paul was second with 28 first-place votes and 889 points. Rounding out the four is KG and LeBron. Surprisingly, LeBron only had ONE first place vote, a fact that’s pretty amazing when you actually look at the supporting rosters of all the players involved with the 2007-08 MVP award. ...

Sports Advertisers: Granting Second Chances or About the Money?
Published 5/8/2008 by emmettjones at Sports Business Digest
... the time, Kobe was everywhere, and arguably the most well-spoken, marketable player in the NBA. Endorsement deals with Nike, McDonalds, and Sprite, among others were proof of his star power. Then the allegations of sexual assault occurred. Endorsers ran away in droves, many believed that any chance Kobe had at big time endorsement deals had waived good-bye (except for Nike & Upper Deck, which never cut ties with Bryant). Flash-forward! In May of 2008, he was awarded the NBA’s most valuable player award. Welcome back endorsement deals! From Darren ...