Business | Is this the NHL's new look?

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 Business | Is this the NHL's new look?  Links3
And don't forget strategic plays with film and television The NHL is ready for its casting call. While it might not be prepared to embrace the idea of ads on uniforms just yet, the league is ready to establish closer ties to Hollywood. It's widely expected within the movie and sports industries that the NHL will look to capitalize on The Love Guru , a hockey-themed comedy set to be released on ... [link]

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Funny money
Published 2/18/2008 by James Mirtle at james mirtle
Where the NHL's money comes from An estimated total of $2.56-billion (U.S.) in revenue this season Regular-season tickets: $1.02-billion (40%) Arena naming rights, concessions, parking, sponsorships: $768-million (30%) Local TV and radio: $307-million (12%) Playoffs: $282-million (11%) National TV revenue: $179-million (7%) — Toronto Star Rick Westhead had a pretty nifty cover story in Sunday's Toronto Star, and the above numbers ran along with it in the inside pages. Their source is listed as "Toronto Star research, bankers and NHL team officials." Westhead reports that one ...

Dwayne Roloson's big idea
Published 2/18/2008 by mike w at Covered in Oil
Dwayne Roloson and Ritch Winter think that putting prominent corporate logos on jerseys will add $30 million in revenue for the league. Under Gary Bettman, the NHL has proven time and time again that nothing's sacred, least of all the silks of your favourite hockey team. Me? I'm still recovering from the "apron string" piping that adorns the current Oilers jersey. Clearly, uniforms are a bit of hot button issue for me, so I'll keep it short: for a league that desperately needs credibility as a major sport in the U.S., I'm not sure that having a "WENDY'S" over the logo helps ...

Going Bush League
Published 2/18/2008 by Tom at Tom Benjamin's NHL Weblog
... February 18, 2008 Going Bush League I don't suppose anyone should be really surprised by the Rick Westhead piece in the Toronto Star this weekend. ... a group of influential NHL players that includes New Jersey's Martin Brodeur, Dallas's Marty Turco, Detroit's Dominik Hasek and Edmonton's Dwayne Roloson want the league's – and inevitably the Leafs' – uniforms altered again. In what would be a radical overhaul that might incite hockey traditionalists but surely gratify some of the league's cash-strapped owners, several NHL goalies have asked the league and its players union ...

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