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Bobcats revamp marketing  for new season
Bobcats revamp marketing for new season
Blog | Inside the NBA Forum | Talk about the Bobcats More NBA and Bobcats news There will be a new marketing campaign -- with the slogan, "Elevate" -- new uniforms, a cleanly designed court and even a new secondary logo. But, in a transaction that might have required the most persistence, the Charlotte Bobcats finally have the simplest of names for one of their most public portals. The team ...
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Finally, the Bobcats Have a Website
SLAM Online — ... It cost the Charlotte Bobcats about $50K to own the domain name www.bobcats.com. For the last ten years, it had belonged to a Montana-based Bobcat breeder (gangsta!). ...

Bobcats Claim Their Virtual Domain
FanHouse — ... Case in point: This dramatic news from The Charlotte Observer. Finally, after a long fight, the Bobcats have acquired their rightful domain name. They'd been stuck with ...

The evolution of Bobcats.com
Sports Scope — ... , as far as we know -- into relinquishing the website's domain name. But it was gonna cost 'em ... a cool 50 grand , according to the Charlotte Observer . " They began at a couple of thousand dollars (in 2004), but they wouldn't meet my price, " Roe said. " I'm certainly not getting rich from it. But I figured if I could get that amount, I would. "

The Bobcats Got Their Website. Finally
This Suit Is Not Black — It's no lie, I don't have a lot of faith in the brain power of women when it comes to...well, anything, really - but especially sports and business. So you can imagine my shock when I learned that some woman, from rural Montana no less (they have the Internet already?), was able to fool the Charlotte Bobcats into giving her upwards of $50,000 for the rights to www.bobcats.com. ...

Things Are More Moderner Than Before
Plissken at the Buzzer — ... (via Charlotte Observer). The Bobcats are not a franchise to parcel out dynamite scoops one at a time, though, so they also announced Tuesday that they'll be trotting out new uniforms, using a new secondary logo, and redesigning the court for next season. In the words of team president Fred Whitfield, these changed "are about us improving as franchise -- on and off the floor." I commend the Bobcats for these changes, but there's one more they should make if they want to make the jump from expansion team to legit franchise: dump Rufus Lynx, their mascot. ...

The Cavs are warm and friendly
YAYsports! NBA — ... Other teams making improvements are the Charlotte Bobcats, who after 2 (3?) long years in the NBA, are redesigning their court and uniforms. They’re changing their colors from “orange and blue” to “blue and orange”, and yes, that’s really what it says. ...

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