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Bobcats revamp marketing for new season

SLAM Online found this 9/18/2007 on charlotte.com

Blog | Inside the NBA Forum | Talk about the Bobcats More NBA and Bobcats news There will be a new marketing campaign -- with the slogan, "Elevate" -- new uniforms, a cleanly designed court and even a new secondary logo. But, in a transaction that might have required the most persistence, the Charlotte Bobcats finally have the simplest of names for one of their most public portals. The team ...