Check Out The "Coolest" Sponsorship Around - Sports Biz with Darren Rovell - MSNBC.com

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Wanted: One humongous can of shaving cream
Published 5/8/2008 at Puck Daddy
You must check out Darren Rovell's CNBC blog for a photo of the Gillette Fusion Zamboni that hit the ice for the Boston Bruins' last three games of the year. "And the amazing thing is it really looks like the razor is shaving the ice," said Amy Latimer, senior vice president of sales, marketing and the obvious for the Bruins and the TD Banknorth Garden. Gillette told Rovell there's interest in bringing it back next year if there's a budget for it. Like every good idea, it's been done before: Schick Quattro exhibited its smooth shave via a giant razor on ...

Blog-A-Roni: Bruins’ Zamboni Sure Is Razor Sharp
Published 5/9/2008 by jason at SPORTSbyBROOKS
• Darren Rovell of CNBC knows a close shave is a-Bruin for Boston hockey fans, as Gillette is on the cutting edge of Zamboni sponsorship . ...

Friday Potpouri
Published 5/9/2008 by Brad Lee at St. Louis Game Time
  By Brad Lee The Conference Finals are just too damn depressing to talk about after a 4-1 win by the evil empire last night. So let’s get to some time killers! In Boston, there’s a new meaning to shaving the ice (picture up top). “Controversey” surrounding the world’s largest free-standing hockey stick. Damn, there are some strange/annoying/idiotic fans left rooting for teams in the NHL ...

Gillette's Novelty Zamboni Rules
Published 5/9/2008 at FanIQ Blog
... Anyway, the Gillette razor clearly is the better one by far. It definitely provides a smoother cut and leaves the hockey rink feeling refreshed. Actually, I have no idea, but hopefully Gillette will give me some money for hawking their hilarious zamboni. Truth be told though, I'd actually like to see zambonis get even crazier. Like this flaming zamboni below. That would totally rule. Check Out The "Coolest" Sponsorship Around [Sports Biz]

Boston Bruins First To Adopt Five-Blade Technology [Attack Of The Amazing Colossal Zamboni Razor]
Published 5/9/2008 by Rick at Deadspin
... The Boston Bruins rolled out their Gillette Fusion Zamboni for the final two games of the regular season and three playoff games, reports Darren Rovell of CNBC's SportsBiz. It's also worth noting that Schick did something similar with its Quattro razor at a hockey game in Australia. ...

Photo of the Day: Boston's Sharp Promotion
Published 5/10/2008 by Jes Gőlbez (noreply@blogger.com) at Hockey Rants
Normally, I tune out advertising much like I tune out the ramblings of a street preacher, but I can appreciate advertising that is well done and unique. For instance, take the Boston Bruins and their Gillette zamboni. According to Gillette's marketing shill, the promotion is very 'cutting edge'. Yuk yuk --- Speaking of Yuk, YUCK! Here's a wacky story about Austria's rugby team. The Austrian Rugby team has responded to their 48-0 thrashing by Lithuania on Saturday by staging a mass striptease in the capital, Vilnius, ...

Delicious Shaved Ice, Or The Zamboni Razor
Published 5/10/2008 at Sports Bastards
... How a Zamboni works is... well, basically it's a floor buffer/scraper designed to smooth out the ice between periods of a hockey game. It sprays down a fresh layer of ice and squeegees it flat, while scraping out the roughness with a different blade. So really, with today's modern razors, there's not much difference what with the lubricating strip, the hair lifting, the multiple blades, and the quest for perfect smoothness. That's why these promotions are brilliant! ...