Coldplay to help ESPN market European Championship soccer

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Coldplay + ESPN + Soccer = GLOBAL DOMINATION
Published 5/7/2008 by PostmanR at The Postmen // A Sports Blog // Chicago, IL.
... say, Gavin DeGraw. Or Train. Or that kid on your dorm floor freshman year that thought he was a musician. (A caveat: I will not defend Coldplay for any of the knocks against them. In fact, I agree with all of it. But I still like them, man.  Sometimes it’s best to enjoy your music like that — realizing the ridiculousness of the setup, but grooving to what is actually coming out of the amplifiers.) So hey, new album about to drop, UEFA barreling around the corner,  time to drop some tunes on the ESPN crowd. Coldplay and ESPN ...

Clearly, Nobody at ESPN Ever Has Ever Seen "The 40-Year-Old Virgin"
Published 5/8/2008 by David J. Warner at FanHouse
... I'm sure the marketing department at ESPN only saw cross-promotional gold here when they struck a deal with Coldplay to use music from their new album during the network's EURO 2008 coverage. Big European band. Biggest European sporting event of the year. Biggest sports network in America showing the games in HD. I'm sure they all thought it fit together nicely. ...