Damn You ESPN and Your Ridiculous McNair Teasers!
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Editoratlegendofcecilioguante posted 4/18/2008 from www.legendofcecilioguante.com [flag] |
In journalism, it's called a "teaser." It's intended to grab your attention and keep you waiting for the big climax. More specifically, it can be defined as:
A television strategy for attracting the audience's attention and holding it over a span of time. Typically a teaser consists of auditory or visual information, or both, providing the viewer a glimpse of what he or she can expect...
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