David Beckham’s Debut – Most-viewed MLS Telecast on ESPN and ESPN2

ebtg posted 7/25/2007 from everythingbutthegame.blogspot.com [flag]

The final Nielsen ratings are in for David Beckham's MLS debut on ESPN. According to Nielsen Media Research, the game was the most-viewed Major League Soccer telecast ever on ESPN or ESPN2. It was also the most-viewed and highest-rated program of the night on ad-supported cable networks among Men 18-49 and 25-54. [link]

Tags:

Soccer

David Beckham

Major League Soccer

ESPN

Comments (3)

UCSBfan

+1

to put it in perspective, also 5 times the average overall for regular season MLS matches on ESPN

Posted 7/25/2007 [reply] [flag]
tmcallist

+1

This is predictable.. the hype around Beckham's arrival is unbelievable. But MLS needs to be able to sustain these levels of viewership to justify the contract, and I'm very skeptical that the general public will continue tuning in. His debut was spectacle. The rest will just be poorly played soccer.

Posted 7/25/2007 [reply] [flag]
Dex_sk8

+1

the most-watched program on any channel that night by younger adult males and even middle-aged males.
that's saying something... interest is high, indeed !

Posted 8/2/2007 [reply] [flag]

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