Devil Be Gone: Rays Choose New Identity

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Cincinnati Reds found this 11/9/2007 on www2.tbo.com [flag]
Audio Slideshow: Rays Players, Managers Model The New Uniform ST. PETERSBURG - No one needed to tell Stuart Sternberg back in the fall of 2005 that the baseball team he had just purchased came with a well-entrenched image problem. Years of ineptitude on the field compounded by a ballpark experience that was never considered particularly fan-friendly made it difficult to cozy up to the Tampa ... [link]

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Interesting reads
Published 11/9/2007 by ctrosecrans at Cincinnati Reds
... . Did he say bullpen help? The Rays (yep, the Just-Rays) picked up Aki Iwamura to play third last season, so they may have a nice foot in the door with some other Japanese players. ...

BOB: Stadium Update Galore
Published 11/14/2007 by Brian Borawski at The Hardball Times
BOB: Stadium Update Galore by Brian Borawski November 14, 2007 Tampa Bay changes name, logo, unveils stadium plans The Tampa Bay Devil Rays were busy last week. They changed their name to the Tampa Bay Rays and they also introduced a new logo with different team colors. In an interesting article at the Tampa Tribune , Marc Lancaster runs through all that went into the name change including how they narrowed it down, as well as what kind of marketing research they did to make sure the fans would buy into the new brand. In addition, the ...

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D-Rays drop Devil from name, now just Rays

Richie Rich posted 11/9/2007 from sports.espn.go.com

The Tampa Bay Devil Rays are gone. Trying to reinvent itself, the perennial last-place team officially shortened its nickname to simply "Rays" during a celebration that brought a crowd of about 7,000 to a downtown park Thursday night.
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Fighting For The Devil & The Soul Of Bugs & Cranks

Rays Index found this 11/9/2007 on www.bugsandcranks.com

  This could possibly be my last post as The Tampa Bay Devil Rays Writer for Bugs & Cranks. Today, my beloved Devil Rays “officially” changed their name to something else. I refuse to acknowledge this change. I am ...
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NEW UNIFORMS For Better Or Worse, The New Uniforms Are Now Official

dichalk posted 11/9/2007 from www.raysindex.com

The Tampa Bay Devil Rays found a way to piss off 360 of their 522 fans. Yesterday, they unveiled their new uniforms. First and foremost is the change from "Devil Rays" to "Rays". This screams boring and unnecessary. David Chalk, who covers the Rays over at Bugs & Cranks is campaigning his editors to keep using the moniker "Devil Rays" and we couldn't agree more.
2

The Dugout: Just "Rays"

Foul Balls found this 11/9/2007 on sports.aol.com

Next steps in the Tampa Bay Rays revolution: 1 - Change name to "The Tampa Bay Rays of St. Petersburg." 2 - Incorporate Ray Charles into logo. 3 - Fill the big touch tank with straight lines that begin at a certain point and extend forever in one ...
14

Rays planning waterfront ballpark

Richie Rich posted 11/9/2007 from blogs.tampabay.com

The Tampa Bay Rays are planning a $450-million stadium on the downtown St. Petersburg waterfront site of Al Lang Field.
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