Dodgers see profit potential for naming spaces
| Baseball Toaster found this 5/6/2008 on www.sportsbusinessjournal.com [flag] |
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MLB
Los Angeles Dodgers
Dodger Stadium
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Dodger Thoughts: Inevitable as the Tide ...
Published 5/6/2008 at Baseball Toaster
... and therefore probably not something to get upset over, however unaesthetic it might be. Still, expect naming rights for several elements of the upcoming Dodger Stadium renovation to be up for sale, writes Don Muret of the Sports Business Journal . (You need to be a registered user to read the entire story.) I don't believe the sales will keep ticket prices down, because the Dodgers will no doubt continue to charge what the market will pay. But if selling naming rights to portions of the park helps keep the Dodger Stadium name intact, so much the better. Here's a story ...
Free Ideas for Dodger Executives
Published 5/8/2008 by Erin at Robots Took My Medicine
If you'll recall, the Dodgers intend to "Think Blue and Act Green" with regard to the stadium in the future, and according to them, that means using recycled products in the renovations, as well as installing more efficient lightbulbs and things of that nature. The press release about this indicates the Dodgers will "promote recycling," but there's no indication that the promotion of recycling involves actually providing a location for the fans (and employees, which I'll get to in a minute) to recycle the various containers they use for food and beverage items at the stadium. While at the game on Monday night, discussing this whole situation, my friend Peg went down ...

