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Emphasis on Team Play Boosts Playoff Ratings

FanHouse found this 5/31/2008 on sportingnews.com

TNT and ESPN/ABC are getting amazing ratings for the Playoffs this year and a lot of people (including myself) are wondering why. Sure having the Lakers and Celtics playing helps, but the numbers the Association has been pulling in are astronomical. TNT's game 4 of the Spurs-Lakers series pulled 5,394,000 households, up 49% compared to the network's coverage of game 4 of the Eastern ...