sports.espn.go.com - 7/2/2007
—
BEIJING -- Are you ready for some "Mei shi gan lan qiu"? The NFL is intent on finding out if that is indeed the case in
China. The league is venturing into untested territory and hoping
the country's vast marketplace will respond to its product. Clearly, there are details to sort out. For one, the language.
The sport's vocabulary may resonate from Maine to Maui, but it's a
poor fit in ...
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Blog Reactions
NFL Eyes China: After Anaesthesia, Knees Or Punt
FanHouse —
... The NFL is moving in on the Chinese market, albeit deliberately and using a microenterprise approach in doing so. In addition to sponsoring flag football leagues and sneaking in game broadcasts where it can, the league recently sent members of the New England Patriots to China to popularize the game, one that lags far behind the NBA and Premier League soccer in popularity. (Let's pray it was Randy Moss. An international incident surely can't be far behind, with the Chinese Joe Buck solemnly saying "Hao e shin!" behind him. ) ...
Mei Shi Gan Lan Wha? NFL Still Struggling with International Marketing
Dave's Football Blog —
... . The league is attempting to break through in China, though it’s clearly having some trouble with that. ...
Football, American
Dejuiced! Sports News with No Boundaries —
... . China calls football “American-style olive-shaped ball.” The US national football team is little more than a ...
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