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ESPN Rise Will Probably Be the Network's Downfall
ESPN touts it as a move to bolster its 12-17 audience and were it a marketing decision to cross-promote Wall-E, I could understand. But trying to engage more teenagers comes off as a bit desperate for the World Wide Leader, and I guess you can't control the world without those all-important teenagers.
ESPN Rise Will Probably Be the Network's Downfall
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FanIQ Blog — ... ESPN is planning a new thing called ESPN Rise that's aimed at catering to the 12 to 17-year-old male high school audience. But who will cover elementary schools? [Stet Sports Blog] ...

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