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ESPN's Guerrilla Marketing
You can say what you want about ESPN being biased but they have some pretty intelligent advertising execs working there. Check out the red socks that they left in random laundromats in the L.A. area after Manny Ramirez was traded to the Dodgers..
ESPN's Guerrilla Marketing
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Weekend Reading: Lost Sock Edition
umpbump.com — ... has a nice, long, director’s cut of a story he wrote about A’s reliever Brad Ziegler. Sox Addict has ESPN leaving single, red socks in LA laundromats. ...

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