Excellent Viral Marketing

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Green Bandwagon: Front Page Posts found this 4/10/2008 on myespn.go.com [flag]
I would bet any amount you want ... this is not real . Kobe Bryant did not really jump over a speeding car. (And no Bryant friend/associate really drove a speeding car at Kobe freaking Bryant. Think about it. You could be accused of murder, for crying out loud.) That would be 800 different kinds of contract violation. And, the whole thing is so blatantly Nike viral marketing -- he holds up ... [link]

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Kobe Bryant Jumps High
Published 4/10/2008 by Jim at Green Bandwagon: Front Page Posts
... and True Hoop are all over the Kobe jumping over a car YouTube clip I've posted below. Personally I like Henry Abbott's take on why it has to be fake. Highlights include: ...

Blog Roundup Time: The NEW O.C. is Oklahoma City
Published 4/11/2008 by Black and Blue Jor at The Howeva Files
... Bethlehem Shoals' random thoughts on the NBA tickle us pink (Free Darko) Kobe Bryant vs. a car! Go car, go! (True Hoop) We love Dan Lebatard's radio show. Here' one of the more interesting nuggets from it ...

Kobe Explains Miraculous Aerial Over Aston Martin
Published 4/11/2008 by jason at SPORTSbyBROOKS
The newest viral sports video floating around (and the latest great example of Nike marketing ) is Kobe Bryant appearing to jump over an Aston Martin racing right at him . Kobe car jump Well, the Lakers star-turned-stuntman comes clean and explains how he did it. John Ireland of KCAL-TV catches up with the Kobester for the scoop : Ireland: “They ran your Nike commercial tonight. How’d they film that, man? How’d you jump over that car?” Kobe: “Hollywood, baby!” Ireland: “So, you’re not putting yourself in unnecessary danger, I hope .” Kobe: “It’s ...

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Kobe’s Failed Jump

Posted 4/14/2008 on Intentional Foul

We’ve all seen the commercial of Kobe jumping over the car as Nike jumped squarely in the viral marketing world. But I wonder what would have happened if he didn’t time his jump correctly. Maybe this: [See post to watch Flash video] Ouch. H/t to 13gb.com for this find . Post from: Intentional Foul Kobe’s Failed Jump
Kenny, Charles think Kobe really cleared an Aston Martin

Posted 4/11/2008 on Odenized

Odenized video clip on YouTube | Download There's about 700 different places in Kobe Bryant 's contract that wouldn't allow this to actually happen, but the TNT crew seems to believe Bryant actually jumped over an Aston Martin.
Kobe Jumps Over LeBron's Speeding Car

Posted 4/10/2008 on FanHouse

(Note: LeBron is not actually driving. Probably. Maybe .) Via BDL , here's a new viral marketing vid for Kobe Bryant 's new sneaker. Flawless execution all around ... ... from the static camera shot to the leap to the Ronny Turiaf daps. (Hopefully in the spirit of Al Horford , LeBron or Dwyane Wade will now jump over a fighter jet or something.)   Permalink  |  Email this ...
Kobe Bryant Jumps Over Aston Martin?

Posted 4/10/2008 on YOU BEEN BLINDED

No. Kobe Bryant didn’t really jump over the Aston Martin but it looks good.. Good and fake. Slow down the video and take a closer look.. Whatever though.. Kobe and Nike have Hyperdunks to sell so they’re going with a viral video. I agree with what this video is saying. See Kobe represents the Lakers, the car represents the New Orleans Hornets. The former will not jump ...