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For Magic Johnson, the NBA Was Only Halftime
latimes.com - 7/1/2008
For Magic Johnson, the NBA Was Only Halftime
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In the LOS ANGELES TIMES, Mike Bresnahan and Greg Johnson write "Earvin "Magic" Johnson announced his arrival as a businessman 13 years ago, when he took part in an unusual meeting with gang leaders from the Bloods and the Crips. At the time, Johnson was building a movie theater in Baldwin Hills. Would the gang members, Johnson asked, be kind enough not to shoot it up? 'I just laid it out to them that I'm building this theater for the community,' Johnson, the former Lakers basketball standout, ...

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Sports Business Radio blogs:  Magic Johnson has "Magic Touch" in the Business world

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Magic Johnson has "Magic Touch" in the Business world
Sports Business Radio blogs — Lakers star Magic Johnson had a Hall of Fame NBA career and is one of the top players the league has ever seen. But as successful as he was on the court, he's been even more successful off of the court as a businessman. This insightful article in today's LA Times takes us into the world of Magic Johnson the businessman. Its just goes to show, if you are an athlete and you take advantage of your celebrity to access successful business people and learn how the business world works, the sky is the limit. Network, network, network.

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For Magic Johnson, the NBA was only halftime — The Lakers Nation
L.A. Times : Earvin “Magic” Johnson announced his arrival as a businessman 13 years ago, when he took part in an unusual meeting with gang leaders from the Bloods and the Crips. At the time, Johnson was building a movie theater in Baldwin Hills. Would the gang members, Johnson asked, be kind enough not to shoot it up? “I just laid it out to them that I’m building ...