France Hearts Nike for €320m: Les Bleus Ditch Adidas and Get New Sponsorship Deal

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France Hearts Nike for €320m: Les Bleus Ditch Adidas and Get New Sponsorship Deal Links0
France Hearts Nike for €320m: Les Bleus Ditch Adidas and Get New Sponsorship Deal
mcalcio mcalcio posted 2/22/2008 from www.mcalcio.com [flag]
A shirt worth its weight in gold. Litterally. Latest news on Friday: France has officially changed its team sponsor. Yup, no more Adidas for Les Bleus, enter Nike. The contract (which should run from the period of 2011 to 2018) has apparently been reported to amount €320m for the period of 7 years, making the French blue shirt the most expensive ever in the history of soccer. [link]

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