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FT.com / Home UK / UK - Swiss passion for football has yet to scale the heights

The Offside found this 12/3/2007 on ft.com

Before the last World Cup, an advertisement ran on French television trying to lure women on Swiss holidays. Featuring handsome, scantily clad mountain men, its payoff line was: "Dear girls, why not escape this summer's World Cup to a country where men spend less time on football and more on you?" Switzerland, almost uniquely in Europe, has never cared much about football. But tomorrow the ...