GALAXY's David Beckham partners with Sharpie

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(from Portfolio.com - NYSE News & Markets) Sharpie brand has signed the LA Galaxy's David Beckham as its global ambassador for a campaign that launches soon. --- Atlanta-based Newell Rubbermaid (NYSE: NWL) said Beckham will spearhead a global marketing campaign, which will seek to establish Sharpie as the "preferred autograph marker"... More details of the campaign will be announced in May. [link]

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Sharpie and Becks. Because…yeah.
Published 3/11/2008 by Laurie at LA Galaxy
It’s not Armani undies. David Beckham’s latest endorsement is so logical yet so…so…not Beckham…that it kind of makes you nod. While scratching your head. Seems he’s been hired on as the new spokesmodel for…are you ready for this? Sharpie markers. What’s the connection? It’s the autograph thing, of course. Atlanta-based Newell Rubbermaid (NYSE: NWL) said Beckham will spearhead a global marketing campaign starting in the ...

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