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The New Mandatory: Integrating Sponsors Into the Game
The Biz of Baseball :: Business of Sports Network —
Oh thank heaven for 7-Eleven! In October 2006, when the c-store retailer announced a new, 3-year sponsorship with the Chicago White Sox, sports sponsors began singing 7-Eleven’s familiar slogan…and for good reason. By integrating its name into the very fabric of the game of baseball (by changing the White Sox’s night game start times to 7:11pm), 7-Eleven changed the equation on how sponsors can activate their sports marketing efforts. Forever. Pretty bold statement, you say? Consider what happened just last night…. ESPN SportsCenter, the necessary nighttime ...
Kobritz: NFL Rookie Salaries Are Absurd
The Biz of Football :: Part of the Business of Sports Network —
... "I've always thought if you can't play, shut the hell up," and Other Comments from Sunday's TNT Coverage of the NBA - The Biz of Basketball ...
Nearly All Suites Sold for New Twins Stadium
The Biz of Baseball :: Business of Sports Network —
In one sign that the Twins are about to enjoy considerably more revenues, the Twins have reported that nearly all of the suites in their new stadium are sold out, nearly two years before it opens. As reported by the Minnesota Star Tribune: 47 of the 55 suites at the ballpark are leased — including the 14 most expensive ones — and the team expects them all to be snapped up by 2010. They will bring about $8 million a year, or a potential $240 million during the team’s 30-year stadium lease. To add to this, the Twins will add other revenue streams that they currently have been unable to enjoy: ...
Investigative Unit of MLB Looking at ID Theft
The Biz of Baseball :: Business of Sports Network —
The new investigative unit of MLB is not only looking at drug use by players, but individuals that may be conducting ID theft on the players in the game. The new investigative unit established in January and headed by Dan Mullin, has already provided enough information to suspend top Braves prospect Jordan Schafer, who was suspended 50 games for a non-analytical positive for hGH (read more about Schafer’s suspension). But, one area that has been of concern has been about those that are not players stealing their identities. Thus, the investigative unit is also working to protect the players. As reported by Ronald Blum of The ...
Sticker Shock: NY All-Star Gm Tix to run $150-$725
The Biz of Baseball :: Business of Sports Network —
Be prepared to shell out extra money if you want to see this year’s All-Star Game at Yankee Stadium. With tickets going on sale yesterday, and this being the final year in the House That Ruth Built, prices for the best seats in the house will be running at 154 percent more than the best seats at last year’s ASG that was held in San Francisco. As reported by the NY Post: The hot topic is tickets for the All-Star game, the workout and Home Run Derby and the Futures game. Baseball's chief operating officer, Bob DuPuy, said 70 percent of tickets will be made available to either Yankees season ticket holders or the general ...
