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In Beach Volleyball, Why Do Men Wear Shirts and Women Wear Bikinis?

Deadspin found this 8/15/2008 on olympics.fanhouse.com

So has your DVR received a workout rewinding moments in women's beach volleyball? Especially, the repeated NBC replays (YouTube) of the American women celebrating their gold last Olympics . Maybe it's just my husband who does that. King Kaufman at Salon wondered why the women wear bikinis and the men wear shirts. I came across a genius ploy for page hits video essay at Yahoo! that explains ...