Inevitability Works Until It Doesn't

topics:

UFC

bloodyelbow.com - 5/31/2008

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UFC's entire PR strategy regarding Elite XC on CBS, Affliction, and all other companies is to dismiss them as irrelevent. Dana seems to believe that by calling UFC the equivalent of Nascar, it makes it true: "It's like us sitting on my couch on a Saturday afternoon watching NASCAR, okay? We're watching NASCAR and I'm like, "Holy ****, look at all the people that are at that ...

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Slice and Dice
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