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What is that tape on those Olympic athletes?
Playbooks and Profits — ... team trainer Jim Wallis: ``It's a type of tape that has been used in Japan for 15 years,'' Wallis said. ``It's just starting to make its way to the United States. ... Most taping we do in the United States either restricts or assists motion. This taping technique specifically tries to reduce inflammation and reduce pain, so the athlete wears this tape all of the time." Other blog posts of interest: Are Usain Bolt's antics a turnoff for consumers? Or is the IOC still too stodgy? IOC's president rebuked Bolt on NBC: "You don't do that." In a line that should make ...