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Stanley Cup Final Game 5 "Instant Classic" Garners Huge Ratings. 79% Higher Than Last Year
Published 6/4/2008 by Maury Brown at The Biz of Hockey :: The Business of Sports Network
Last night's Game 5 of the Stanley Cup Final, a game on NBC earned a 4.3 overnight rating and an 8 share (8 p.m.-12:45 a.m. ET), the best overnight rating for a Stanley Cup Final Game 5 in six years (2002 - Carolina-Detroit, 4.5/8) and the best for an NHL game on NBC since NBC reacquired the NHL in 2004. The rating, which peaked at a 5.8/10 from 11-11:30, was up 79 percent over last year's Game 5 on NBC (Anaheim-Ottawa, 2.4/4). Also, NBC's Saturday night Game 4 coverage captured the night in Adults 18-49, the first primetime victory for the NHL in seven years (see below). The Pittsburgh Penguins 4-3 triple overtime “instant classic” victory over ...

TSN and the NHL Reach Six-Year Broadcast and Digital Rights Deal
Published 6/4/2008 by Maury Brown at The Biz of Hockey :: The Business of Sports Network
TSN and the NHL have agreed to a new six-year broadcast and digital rights deal that provides the NHL on TSN with more coverage of Canadian teams than ever before, it was announced today by NHL Deputy Commissioner Bill Daly and Rick Brace, President, Revenue, Business Planning and Sports, CTV Inc.  The agreement commences with the 2008-09 season and runs through 2013-14. Reportedly, the deal is worth approx. $100 million, with TSN’s rights fees possibly half that. “This landmark agreement provides TSN with its strongest NHL package ever.  Giving Canadian hockey fans more coverage of their teams has always been a top ...

NASCAR.COM and TNT Launch ‘RaceBuddy’ to Provide Multiplatform Race Experience
Published 6/4/2008 by maury at Maury Brown's Biz of Sports

Kevin Garnett, Celtics and adidas to Release Extremely Rare Limited Edition Team Signature Commander Shoe. All Proceeds to Charity
Published 6/4/2008 by Maury Brown at The Biz of Basketball :: Part of the Business of Sports Network

NHL Renews Agreement with Anheuser-Busch for Bud Light
Published 6/4/2008 by Maury Brown at The Biz of Hockey :: The Business of Sports Network
The National Hockey League (NHL) announced today it has reached an agreement with Anheuser-Busch, Inc. for Bud Light to remain the Official Beer of the NHL through the 2010-11 season. Simultaneous renewals with Anheuser-Busch and Labatt, which markets and distributes Bud Light in Canada, gives the brand category exclusivity and a brand presence in-game and at retail across North America. Bud Light has been the Official Beer Sponsor of the NHL since 1998 and, at the local level, sponsors 21 of the League’s 24 U.S. teams. In addition to remaining the official and exclusive beer sponsor of the NHL All-Star Game, Bud Light gains the same ...

NHL.com Breaks All-Time Record for Number of Fans Consuming Streaming Video
Published 6/4/2008 by Maury Brown at The Biz of Hockey :: The Business of Sports Network
After Monday night’s triple-overtime thriller during Stanley Cup Final Game 5 between the Pittsburgh Penguins and Detroit Red Wings, on Tuesday National Hockey League (NHL) fans consumed more streaming video at NHL.com than any other single day in the history of the site. On Tuesday, fans flocking to the NHL Network Online, and tuning to the Game Highlights Channel presented by Verizon Wireless, consumed 50 percent more streaming video than NHL.com’s previous daily record.  The achievement is particularly notable because the amount of highlight video consumed in the wake of Game 5 eclipsed nights when the NHL has had 15 games being ...