Kobe's Marketing Mojo Returns - Sports Biz with Darren Rovell - MSNBC.com

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Blog Jam: Kobe Rollin’ In Commercial Cash Again
Published 5/7/2008 by jason at SPORTSbyBROOKS
• Darren Rovell of CNBC cashes in on the story of how your new NBA MVP Kobe Bryant got his marketing groove back . Kobe Bryant Nutella • The CHICAGO SUN-TIMES reports that Bud Selig probably won’t let the air out of the White Sox’s clubhouse blow-up dolls . • AOL FANHOUSE wonders why Barack Obama’s basketball skills aren’t helping him with voters in hoops-mad Indiana . • Neil Best of NEW YORK NEWSDAY hears Big Apple radio host Michael Kay criticizing Joe Torre for still being in contact with Yankee players . • AWFUL ...

Sports Advertisers: Granting Second Chances or About the Money?
Published 5/8/2008 by emmettjones at Sports Business Digest
... the NBA. Endorsement deals with Nike, McDonalds, and Sprite, among others were proof of his star power. Then the allegations of sexual assault occurred. Endorsers ran away in droves, many believed that any chance Kobe had at big time endorsement deals had waived good-bye (except for Nike & Upper Deck, which never cut ties with Bryant). Flash-forward! In May of 2008, he was awarded the NBA’s most valuable player award. Welcome back endorsement deals! From Darren Rovell, Well, despite the cry from marketers at the time that Bryant ...

FirstCuts: Kobe Ready To Push Product?
Published 5/8/2008 at The Sporting Blog
From my experience, 60 percent of the time CNBC's Darren Rovell is correct every time. So I don't doubt his recent blog entry saying that newly anointed MVP and ...

"Kobe" on the Rebound
Published 5/9/2008 at ESPN.com - True Hoop - Blog
... More recently, however, it's bouncing back. If he keeps playing like he has been playing, and if his marketing mojo persists, some day in 2014, you'll go to your local playground, and call your kid over by yelling "Kobe," and three or four kids will look up. ...