LeBron James: More Than A Game
WaitingForNextYear —
... about the five high school basketball players will inspire those younger than he to achieve their goals.“We set out with a goal when we were 8 and we accomplished it when we were 18,” he said. “It’s a great story and I wanted to get it out to kids that have a dream, that they should continue to go after it, believe in it and live it if they want to accomplish something.” No word on any release around the Cleveland area after the initial premier in Toronto, Canada. (photo courtesy of BDL ) ...
Examining LeBron's Personal Brand
the Blowtorch —
... About a month ago, LeBron's film premiered to rave reviews, a step that lends LeBron's brand additional clout and credibility. Additionally, the film (which examines his high school career) serves to build his legend. ...
15 Years After Hoop Dreams, More than a Game and LeBron
The Legend of Cecilio Guante —
... A few hours ago I returned home from a special screening of "More than a Game," a documentary starring LeBron James and set to open in theaters on October 2nd. How the film and its filmmaker came to be standing on a stage introducing a film and project of which Interscope Records, Nike and Lionsgate are all a part is miraculous in and of itself. The film itself is also pretty solid. Here's a trailer to give you a taste (embed function of official trailers is disabled, so indulge the 30-second lead-in or skip ahead) ...
