Manufactured Hype: Can ESPN’s Agenda-Setting Behaviour save Major League Soccer?

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Manufactured Hype: Can ESPN’s Agenda-Setting Behaviour save Major League Soccer? Links3
Manufactured Hype: Can ESPN’s Agenda-Setting Behaviour save Major League Soccer?
Sports Law Blog found this 8/14/2007 on thesituationist.wordpress.com [flag]
(Author’s note: I am an avid soccer fan and fully support its growth in North America.) In a previous post, I argued that ESPN has the power and credibility to kill a professional sports league; this post asks if it can breathe life into a fledgling one. * * * * ESPN has gone soccer mad, particularly for its Major League Soccer (MLS) variant. Long ridiculed for its microscopic ratings and ... [link]

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A Critical Examination of ESPN and Major League Soccer
Published 8/14/2007 by Michael McCann at Sports Law Blog
... Over on The Situationist, Jason Chung offers a very provocative thesis: "ESPN's hype machine is aggressively pushing Major League Soccer in the face of American apathy in order to push their own agenda." ...

Is ESPN's Hype Machine Hurting MLS?
Published 8/15/2007 by Eric McErlain at FanHouse
... Now Chung is back, and his timing once again in fortuitous, as his latest post looks at ESPN's stake in promoting the success of Major League Soccer: Manufactured Hype: Can ESPN's Agenda-Setting Behaviour save Major League Soccer? ...

ESPN Overdoing Promotion of MLS?
Published 8/15/2007 by Mr. Fish at The Kin of Fish

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