sports.yahoo.com - 12/8/2008
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(Ed Note: This is Part One of Puck Daddy's interview with Brian Jennings, Executive Vice President of Marketing for the NHL, regarding how the League plans to sell and create interest around the 2009 Winter Classic at Wrigley Field. Part Two runs on Tuesday.) For many hockey fans, it was an ...
deadspin.com - 12/11/2008
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deadspin.com —
I got an interesting email this morning about
the Chicago Blackhawks. (Wait guys, that's not a joke!)...
Last month, the Hawks had six straight road games sandwiched around the Thanksgiving holiday. They went from Phoenix to Dallas to Toronto (nice ...
(more)
Chicago Blackhawks Star In A Heart-Warming Tale Of ...
sports.yahoo.com - 12/2/2008
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sports.yahoo.com —
There are certain intrinsic characteristics about watching a
sporting event at Wrigley Field. Old-time stadium charm. Soul-crushing...
disappointment from the local team. Uncomfortable eye contact at the men's room trough. And, of course, the chance to ...
(more)
Is it worth watching the Winter Classic from a Wrigley ...
sports.yahoo.com - 12/9/2008
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sports.yahoo.com —
(Ed Note: This is Part Two of Puck Daddy's
interview with Brian Jennings, Executive Vice President of Marketing...
for the NHL, regarding how the League plans to sell and create interest around the 2009 Winter Classic at Wrigley Field. Read Part ...
(more)
Marketing the Classic: Can hockey have a 7th-inning stretch?
Comments
Blog Reactions
NHL VP Jennings discusses marketing the Winter Classic II with 'Puck Daddy'
Snapshots —
... commercial promo included, and Wyshynski offers up the first half of his two-part interview today: December 8, Yahoo Sports : Greg Wyshynski : What was the general aim for the commercial and for the first stage of marketing for the Winter Classic? Brian Jennings : The Winter Classic last year obviously captivated not only hockey fans but sports fans. It was that magical moment where different things, and the hockey gods, came together. With the game being played in Chicago, we really wanted to think about it. We wanted to be the voice of the fan. Yeah, there are two Original ...
Winter Classic II commercial taps into Harry Carey and Wrigley Field nostalgia to promote outdoor game between Detroit and Chicago
Sharkspage San Jose Sharks NHL hockey and local sports blog —
... Yahoo.com's Greg Wyshynski interviewed NHL EVP of Marketing Brian Jennings, who said the commercial is more focused on the venue this season, that it was hard not to be influenced by Harey Carey's legacy when visiting Wrigley Field, and that this could give the NHL a spot at the table "on a day formerly dominated by college football". ...
Winter Classic II commercial taps into Harey Carey and Wrigley Field nostalgia to promote outdoor game between Detroit vs Chicago
Sharkspage San Jose Sharks NHL hockey and local sports blog —
... Yahoo.com's Greg Wyshynski interviewed NHL EVP of Marketing Brian Jennings, who said the commercial is more focused on the venue this season, that it was hard not to be influenced by Harey Carey's legacy when visiting Wrigley Field, and that this spot could give the NHL a spot at the table "on a day formerly dominated by college football". ...
The NHL Really Likes Wrigley Field
MOUTHPIECE Blog // A Chicago-Addled Sports Blog —
... Because Greg over at Puck Daddy is actually good at his job, he caught up Brian Jennings, Executive Vice President of Marketing for the NHL, to chat a bit about how the NHL is going about marketing this thing. (If you missed the commerical, ...
12/15 Winter Classic Quick Hits
Winging It In Motown —
There are so many articles and blogs talking about the Winter Classic coming up on New Year's Day so it's hard to stay on top of everything, but here are some recent articles that I found to be interesting. Please feel free to suggest any articles I may have missed in the comments.
Greg Wyshynski over at Puck Daddy had a fantastic two post series about the marketing of the Winter Classic featuring a lengthy interview with Brian Jennings, the executive vice president of marketing for the NHL.
There have been some great ...
Related Content
League begins full-ice marketing press for Winter Classic
blog.mlive.com 12/16/2008 — The NHL's media website posted a massive press release regarding their initiatives promoting the Winter Classic II: December 8, NHLMedia.com: NHL BEGINS BUILD-UP TO NHL WINTER CLASSIC 2009, A CELEBRATION OF HOCKEY ACROSS NORTH AMERICA Month-Long ...
My Day at Wrigley Field for the Winter Classic
wingingitinmotown.com 1/3/2009 — On December 31, I left the suburbs of Detroit to drive down to Chicago for 48 hours of hockey fun. On New Year's Eve, I attended the NHL party at the House of Blues where the different team and NHL officials were as well as members of the media. I ...
This ain't no frickin' Blackhawks commercial
blog.mlive.com 12/30/2008 — This blogger plans on getting very little sleep on New Year's Eve and New Year's Day, but that's because both the league and an international press corps will provide Stanley Cup Finals-like media saturation at the Winter Classic II. More...
The Winter Classic With NHL’s Schuyler Baehman
nhldigest.com 12/18/2008 — NHL Digest recently had the honor of picking the mind of the man responsible for all of the great communication strategies from the National Hockey League. Schuyler Baehman is the Manger of Communications for the NHL and one of the minds behind the ...
Cubs' players looking forward to hockey at Wrigley
blog.mlive.com 12/4/2008 — The NHL now has a page dedicated to daily coverage of the build-up to the Winter Classic II, and Chicago Blackhawks defenceman Brian Campbell will discuss his team's outdoor game against the Detroit Red Wings on a the first of...
Winter Classic II broadcasters' conference call snippets
blog.mlive.com 12/18/2008 — Several Chicago pundits weighed in on the un-transcripted broadcasters' conference call in which NBC Sports producer Sam Flood, announcer Bob Costas, and NHL announcers/colour commentators Eddie Olczyk, Pierre McGuire, and Mike Milbury discussed the ...
2009 Winter Classic Transformation Live
totalprosports.com 12/20/2008 — Total Pro Sports - An ingenious idea that was started back in 2001 when the Michigan Wolverines faced off against the Michigan State Spartans it what was labeled as the " Cold War Game ". In that game 7 years ago, 74,554 fans attended the game which finished in a tie . "It may not go in the ...
Post-Game Thoughts on the 2009 Winter Classic.
community.foxsports.com 1/2/2009 — The NHL's 2009 Winter Classic is now history. My thoughts on the game: - The Blackhawks played a spirited first period to take a 3-1 lead but then seemed to lose their wheels in the next two periods. It was almost as though they were trying to protect ...
Consider the Winter Classic an annual tradition
fromtherink.com 1/2/2009 —
I don't know that I'd quite call it a home run , but there's no question that the 2009 edition of the Winter Classic was a solid hit for the NHL. And you can bet the house that, a year from now, we'll be watching a similar event take place at yet ...
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