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sports.yahoo.com - 12/9/2008

Marketing the Classic: Can hockey have a 7th-inning stretch?

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(Ed Note: This is Part Two of Puck Daddy's interview with Brian Jennings, Executive Vice President of Marketing for the NHL, regarding how the League plans to sell and create interest around the 2009 Winter Classic at Wrigley Field. Read Part One here .) The first part of our Winter ...

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deadspin.com - 12/11/2008

Chicago Blackhawks Star In A Heart-Warming Tale Of Thanksgiving Joy [NHL]

— deadspin.com — I got an interesting email this morning about the Chicago Blackhawks. (Wait guys, that's not a joke!) Last month, the Hawks had six straight road games sandwiched around the Thanksgiving holiday. They went from Phoenix to Dallas to Toronto (nice ... (more) Chicago Blackhawks Star In A Heart-Warming Tale Of ...

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Chicago Blackhawks

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sports.yahoo.com - 12/8/2008

Marketing the Classic: Behind the scenes of NHL's Wrigley TV spot

— sports.yahoo.com — (Ed Note: This is Part One of Puck Daddy's interview with Brian Jennings, Executive Vice President of Marketing for the NHL, regarding how the League plans to sell and create interest around the 2009 Winter Classic at Wrigley Field. Part Two runs on ... (more) Marketing the Classic: Behind the scenes of NHL's ...

NHL

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sports.yahoo.com - 12/15/2008

The Funeral Burgers: Blackhawks' story a holiday gift to NHL, world

— sports.yahoo.com — Last week, radio host Mike Ross of XM NHL Home Ice was mired in non-stop talk about the Sean Avery / "sloppy seconds" debacle, as that cloud of negativity obscured all other hockey news. Then came a forwarded e-mail from a listener in ... (more) The Funeral Burgers: Blackhawks' story a holiday gift to ...

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Chicago Blackhawks

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Marketing the Winter Classic II, part two
Snapshots — ... with NHL VP of Marketing Brian Jennings. The two continue to focus upon the "selling" of the Winter Classic II between the Chicago Blackhawks and Detroit Red WIngs to hockey fans, including a discussion as to whether the league will do a "seventh inning stretch" equivalent. They also discuss the on-ice aspect of promoting the event, as well as what the NHL learned from the first Winter Classic: December 9, Yahoo Sports : Greg Wyshynski : Are you at all concerned about using snow and winter weather in the promotion of the 2009 Classic? Because there's no guarantee we're going ...

My Winter Classic Seventh-Inning Stretch Sing-a-Long
Sean Leahy's Going Five Hole — ... As Wyshynski found out Tuesday over at Puck Daddy when he interview the NHL's Executive VP of Marketing, Brian Jennings, the league is thinking about having some sort of seventh-inning stretch during the Winter Classic. Whether that's singing "Take Me Out to the Ballgame", a well-known tradition at Wrigley Field is still up in the air. What's funny is that morning, before he posted it up, I had emailed Jennings with the idea of the NHL possibly doing a contest where fans can create their own seventh-inning stretch song to be performed by a celebrity at the Winter Classic. I'm ...

12/15 Winter Classic Quick Hits
Winging It In Motown — ... post series about the marketing of the Winter Classic featuring a lengthy interview with Brian Jennings, the executive vice president of marketing for the NHL. ...