The 10-man rotation, starring Gilbert's killer sharks
Ball Don't Lie —
A look around the league and the web that covers it. It's also important to note that the rotation order and starting nods aren't always listed in order of importance. That's for you, dear reader, to figure out. C: Agent Zero. Gilbert Arenas blogs about Kwame Brown in Detroit, politics and buying illegal sharks. PF: Nike Basketball, via FirstCuts. Marvin Gaye brings soul to Team USA and Nike. SF: Straight Cash Homey. A DeShawn Stevenson Jazz jersey sighting ...
New Nike Team USA TV Commercial
Dime Magazine —
This morning we got word that Nike Basketball is set to drop their new commercial for the Olympics. The spot is set to Marvin Gaye’s live version of “The Star Spangled Banner” from the 1983 All-Star Game in L.A. and showcases Team USA in training camp practices leading up to Beijing. The spot will start airing tomorrow but you can check first HERE . Very cool … Take a look and let us know what you think of it .
Nike Uses Marvin Gaye Clip For New Team USA Commercial
AwfulAnnouncing —
... USA commercial. Via Fanhouse.... Goosebumps. There's a 30-second version and a 60-second version that you will begin seeing on 08-08-08 as well as a two and a half minute version of the commercial will air on August 5th. That extended version will follow the final episode of “Road To Redemption presented by NIKE” on ESPN2. Marvin Gaye + USA Basketball = Chills (Fanhouse) Just Do It: Marvin Gaye (Inside Nike)
Team USA: Patriots First, Hoopsters Second
SLAM Online —
... (Speaking of which: Here’s the latest Team USA ad from Nike. Thanks to Katie and her PR firm for forwarding that along.) ...
Sing it, Marvin! Dunk it, Kobe!
Lakers Blog —
The good folks over at Nike sent us a link for the newest USA Basketball spot (featuring Kobe and the gang), which is intertwined with clips of Marvin Gaye singing his unique (and at the time, very controversial) version of the Star Spangled Banner at the 1983 All-Star game. Pretty good stuff. In additional tribute to both the singer and athletes on hand, I included below clips of an absolutely smokin' live version of "Inner City Blues (Make Me Wanna holler)," one of my favorite songs by Gaye, and an NBA TV clip of Kobe talking about Team USA's practices and goals last ...
Portland creatives work on Olympics marketing
Playbooks and Profits —
At least three Portland creative agencies -- Wieden+Kennedy, weights and White Horse -- worked on Olympics ads for Nike and Coke, as well as marketing efforts on the ground in Bejing. Click below to find samples. Wieden+Kennedy produced this Olympics ad for Coke . It also worked on the Nike basketball spots featuring Marvin Gaye. And its "Courage" ad , celebrating the 20th anniversary of the "Just Do It" slogan, debuts in the U.S. on Friday. weights , a new agency founded by three W+K alumns, worked on two Nike Olympics TV ads in China for ...
