content.usatoday.com - 16 days ago
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The University of Central florida lost its $3 million exclusive contract with adidas after basketball player Marcus Jordan's insisted on wearing his father, Michael's, Nike Air Jordans for the school's opening basketball game, the Orlando Sentinel reports.
Adidas Ends Relationship With UCF Over Jordan Wearing Nike
thesportsbizblog.blogspot.com 16 days ago — The UCF Knights basketball had an exhibition game against St. Leo Wednesday night and every player but one wore adidas shoes as is required by the school's contract with the shoe and apparel contract. The exception, as we would expect, was Marcus Jordan, Michael's youngest son. As a ...
Refusing adidas Is Far From a Swoosh —
FanHouse
by David Whitley So you think Air Jordans are expensive? The pair Marcus Jordan put on Wednesday night cost $3 million. That's what his school's exclusive deal with adidas was worth. Now adidas has canceled the contract, and UCF athletes may have to play in their Crocs. If we didn't know ...
Thanks to Marcus Jordan, did Nike just steal UCF from Adidas? —
The Dagger
By now, we're all familiar with Michael Jordan's son Marcus, and Marcus's shoe-related issues at UCF .
According to Jordan, UCF told him during his recruitment that he'd be
allowed to wear his father's Air Jordan brand. The only problem: UCF is
an adidas school, and adidas schools only wear ...
Refusing adidas Is Far From a Swoosh —
FanHouse
by David Whitley So you think are Air Jordans are expensive? The pair Marcus Jordan put on Wednesday night cost $3 million. That's what his school's exclusive deal with adidas was worth. Now adidas has canceled the contract, and UCF athletes may have to play in their Crocs. If we didn't know ...
Refusing adidas Is Far From a Swoosh —
FanHouse
by David Whitley So you think are Air Jordans are expensive? The pair Marcus Jordan put on Wednesday night cost $3 million. That's what his school's exclusive deal with adidas was worth. Now adidas has canceled the contract, and UCF athletes may have to play in their Crocs. If we didn't know ...
MARCUS JORDAN WEARS NIKE, SHOULD FOOT THE BILL —
Unathletic
Marcus Jordan caused a bit of a ruckus several weeks ago over threatening to wear his Air Jordan’s instead of the UCF team Adidas shoe. UCF, like most universities, had a contract with Adidas. “Had” is the keyword.
A fight over the shoes Michael Jordan ’s son will ...
UCF: Nike To Pull The Best Marketing Coup Ever? —
SPORTSbyBROOKS
I’m in awe this morning. Everyone is going nuts, upset at Marcus Jordan and dad Michael over Adidas dropping UCF in response to MRjr lacing Nikes last night .
(UCF readying for its ‘White’ Knight in Nike?)
But after talking to two prominent sports marketing execs this ...
Marcus Jordan's Choice Costs UCF Deal —
FanHouse
by FanHouse Newswire ORLANDO, Fla. (AP) -- A fight over the shoes Michael Jordan's son will wear at the University of Central Florida has cost the school any future sponsorship with adidas. "The University of Central Florida has chosen not to deliver on their contractual commitment to ...
Marcus Jordan's Choice Costs UCF Deal —
FanHouse
by FanHouse Newswire ORLANDO, Fla. (AP) -- A fight over the shoes Michael Jordan's son will wear at the University of Central Florida has cost the school any future sponsorship with adidas. "The University of Central Florida has chosen not to deliver on their contractual commitment to ...
Adidas Cancels UCF Deal Over Jordan’s Jordans —
SPORTSbyBROOKS
Well, that didn’t take long. Hours ago, UCF announced that His Heirness Marcus Jordan would be taking the floor in tonight’s exhibition in his dad’s Air Jordans . According to Darren Rovell at CNBC, adidas has responded… by summarily canceling their $1.9 million ...
Marcus Jordan costs UCF their deal with Adidas —
Ballin' is a Habit
Last month, news leaked that Central Florida freshman Marcus Jordan, who is Michael's son, was refusing to wear Adidas shoes during the season. According to Marcus, he wanted to wear Jordan brand shoes because it was important to his family. Today, the news broke that Adidas would not be ...
Marcus Jordan's Kicks Cost UCF Its adidas Deal —
FirstCuts
We posted on the ongoing battle between Marcus Jordan and adidas in October . In a strange turn, it appears Central Florida has lots its contract with adidas after Michael Jordan's son, Marcus, took the court wearing his father's shoes.
The details, courtesy of Darren Rovell :
"The ...
Score One For The Swoosh: Marcus Jordan In Nike —
SPORTSbyBROOKS
A couple weeks ago, we brought you news that Marcus Jordan , son of Michael Jordan , was refusing to comply with the school’s adidas shoe deal , insisting instead on wearing Nike on account of his father’s inextricable history with the brand. The story was that UCF had granted him ...
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