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Millions in U.S. made EURO 2008 a TV-viewing habit

getin2thegame posted 7/2/2008 from mvn.com

(from MVN Soccer) All matches were shown live on at least one English-language network of ESPN or ABC. Most were also shown live on ESPN Deportes. The decision by these networks to commit so greatly paid off handsomely…Let’s start with Sunday’s Final: ABC had an overnight rating of 3.1, indicating 2.4 million watched this in U.S. homes, besides the untold numbers who watched OUTSIDE the home.