Hockey has yet to spawn its own Bill Veeck, but I'll be here to bring you the weird, wild, and wacky that are the promotions within minor league hockey.
Minor League Malarkey: Puttin' on the foil, wearin' ugly sweaters sports.yahoo.com 11/26/2008 — Minor League Malarkey focuses on the goofy world of minor-league hockey; from the characters to the fights to the promotions to the die-hard fans that half-fill the stands.