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N.H.L. Relies on Crosby to Help It Gain Popularity
The N.H.L.’s promotional machine has leaned overwhelmingly on Sidney Crosby from the moment Pittsburgh drafted him as the No. 1 overall choice in 2005. >
Crosby leaves injured in 4-1 loss to Coyotes
post-gazette.com — GLENDALE, Ariz. -- The previous time the Penguins played at Jobing.com Arena, they dazzled a standing-room crowd... with their offense, including a mind-blowing goal by Sidney Crosby as he corkscrewed to the seat of his hockey pants. That was 21 months ... (more) Crosby leaves injured in 4-1 loss to Coyotes
 Sidney Crosby- Is This the Year? (video)
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Sidney Crosby- Is This the Year? (video)
youtube.com — Great new NHL commercial featuring Sidney Crosby and the Pittsburgh Penguins.Honors for this video (4)#20 - Most... Viewed (Today) - Russia#35 - Most Viewed (To... (more) Sidney Crosby- Is This the Year? (video)
Video: Sidney Crosby's top 10 NHL goals; is he underrated?
Video: Sidney Crosby's top 10 NHL goals; is he underrated?
sports.yahoo.com — Is it possible for Sidney Crosby to be underrated at anything? We're talking Sidney Christ here, right?... Face of the NHL, savior of the sport? Crosby scored his 100th goal, 200th assist and moved past the 300-point mark for his NHL career in the same ... (more) Video: Sidney Crosby's top 10 NHL goals; is he underrated?
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The Face Of The NHL
KK Hockey — ... He has endorsement deals with Reebok and Gatorade, although he is used far more heavily in advertisements in his native Canada. “We’ve seen television ratings increase in games he has been in, increased attendance where he plays,” said Brian Jennings, who is the league’s executive vice president for licensing and marketing. “He’s a powerful force.” But the question is whether the N.H.L.’s promotion of Crosby is enough, whether one player in a medium-size market can lift the league. more Filed in: ...

Zherdev stars in return to Columbus
New York Rangers Fan Blog — ... To us, it looks like the Rangers are going to eat his salary this season, until a winger on another team gets hurt and maybe they can flip Prucha to them for a low-round pick. But Prucha's salary is a liability, and a trade is unlikely. At this point, as fans, it's best not to worry about it, and enjoy the victories... Tonight's game is a big test, and certainly is the Rangers' most important divisional game yet. One final note, as Lynn Zinser skips a day from Rangers writing to talk about the NHL's reliance on Sid the Kid for a popularity revival .

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Sidney Crosby Top 49 2008
askmen.com 10/22/2008 — Short Bio Born in Cole Harbour, Nova Scotia, it wasn t long before Sidney Crosby began turning heads with his hockey skills. At 13 years old, his family sued the Nova Scotia Minor Hockey Council in an attempt to allow him to play alongside ...
Crosby injured in Pens' loss
pittsburghlive.com 10/31/2008 — The offense is down and captain Sidney Crosby is out. Crosby left a 4-1 loss last night against the Coyotes in the third period. He did not return and is listed by the Penguins as day-to-day with an undisclosed injury.
Crosby injured in Penguins loss to Coyotes
tsn.ca 10/31/2008 — GLENDALE, Ariz. - By the third period, an apparent injury to Sidney Crosby had him sitting on the bench. The rest of the Penguins defence might just as well have been sitting next to him. Shane Doan scored twice and added an assist, and the Phoenix ...
Crosby is Hockey's New King
steelcitysportsfan.blogspot.com 10/29/2008 — And he wears his crown lightly, according to an article in the MercuryNews.com which reiterates the fact that Sidney Crosby is the face of NHL. At the ripe old age of 21, he also is the centerpiece of the NHL's efforts to promote the sport. However, ...
NHL : Top 10: Crosby Goals
watch.tsn.ca 10/21/2008 — In honour of Sidney Crosby scoring his 100th career goal, SportsCentre looks back at his ten best.
Semin calls out Crosby
thesportscorner.ca 11/3/2008 — I’m not even using my bias here. You get a few more points ten games into the season and think you’ve accomplished something? Alex Semin, the NHL’s scoring leader right now at 8-8-16, told reporters that Sidney Crosby doesn’t have the qualities to be an ‘interesting’ player.
Crosby sits out practice, may miss next Penguins game
post-gazette.com 11/7/2008 — Sidney Crosby sat out the Penguins' practice today and is questionable for their game on Long Island tomorrow night because of an undisclosed injury.
The Top Ten Pittsburgh Penguins Moments of the Sidney Crosby Era
penguinsexperience.com 11/10/2008 — A lot has happened since Sidney Crosby joined the Pittsburgh Penguins. Here are a few examples.
Has Crosby become a liability on the Penguins’ shootout ??
kuklaskorner.com 11/19/2008 — Certainly, discussing anything with constructive criticism of Sidney Crosby will stir up some, shall we say, interesting comments (especially all of those “Crysby” and “Cindy” ones, quite mature, eh ??). That said, in my ...
The Penguins Have Hitched the Wagon to Number 87. Is that for the Best?
hockeybuzz.com 10/28/2008 — Crosby or Malkin? Unfortunately, they will have to choose some day...it sort of looks like they already did...
Penguins use third-period flurry to overcame HurricanesUSATODAY.com NHL - Top Stories 10/24/2008
Sidney Crosby and Ruslan Fedotenko scored 32 seconds apart during Pittsburgh's four-goal third period and the Penguins overcame ...
Penguins 4, Hurricanes 1NYT > Hockey 10/24/2008
PITTSBURGH (AP) -- Sidney Crosby and Ruslan Fedotenko scored 32 seconds apart during Pittsburgh's four-goal third period and the Penguins overcame Carolina rookie Brandon Sutter's first NHL goal to rally for a 4-1 victory over the Hurricanes on ...
Crosby and Malkin overshadow Sutter's first goalBoston.com -- Hockey news 10/24/2008
Just when it seemed a Sutter was going to be enough for the Carolina Hurricanes, Sidney Crosby and Evgeni Malkin showed why the Pittsburgh Penguins are the defending Eastern Conference champions.
The NHL Insider: Gaborik to Canucks, Lemiuex To Play for PensBleacher Report - NHL 10/25/2008
The new NHL season is well under way, and that means teams that are cold are itching to pull the trigger on a trade to improve their squad. Here are just a few rumours from the past week that may be making headlines in the weeks to come...   ...
The NHL Insider: Marian Gaborik to Canucks, Lemieux to Play for Pens?Bleacher Report - NHL 10/25/2008
The new NHL season is well under way, and that means teams that are cold are itching to pull the trigger on a trade to improve their squad. Here are just a few rumours from the past week that may be making headlines in the weeks to come...   ...