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Nascar’s Sponsors, Hit by Sticker Shock
This article has been revised to reflect the following correction: Correction: December 21, 2008 An article last Sunday about corporate sponsorships of Nascar racing misstated the role of Craftsman, the Sears brand. Although Craftsman is leaving Nascar’s truck series as a title sponsor in 2009, ...
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It's time for some shorter races. Pep Boys 250, anyone?
From the Marbles — Of all the doomsday scenarios that various commentators are thoughtfully and mindlessly positing for NASCAR, one that actually seems to have both traction and logic is the idea of shortening races. Let's face it, the middle third of a race is like waiting for the check when you're on a date with a hot member of the opposite sex -- you're in the mix, but you just want this part over and done with as soon as possible so you can get to the good stuff. Over at Scene, Rea White offers up the possibility that it's high time NASCAR ...

Story of sports media 2008.
Sports Media Watch — ... " for the franchise. Auto racing has been hit particularly hard this year. With it becoming more and more difficult to secure corporate sponsors, NASCAR teams have been forced to merge, including storied teams Dale Earnhardt Incorporated and Petty Enterprises. Overall, NASCAR expects " expects its take from title sponsorships to drop 20 percent next year ." Honda pulled out of Formula 1, citing a need to cut costs. Closer to home, the 2009 IRL Detroit Belle Isle Grand Prix has been cancelled due to the economy. Several leagues have been forced to cut jobs as a result of the ...

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